Brand Asset Protect was founded with a simple idea and a promise.
To offer an integrated Brand Strategy and Brand Management service, Marketing and Brand Protection under one roof.
Every idea starts with a problem.
It all began with Jonathan Abrams, UK Solicitor and US Attorney-At-Law, receiving legal enquiries from marketing and communications agencies looking for a lawyer to untangle various discreet problems caused by inappropriate or misleading marketing practices which had the potential to cause financial damage and serious reputational harm to the client and also the agency.
Most of these matters revealed a lack of strategic input and often, inexperienced analysis, coupled with low agency accountability, leading to frequent disputes.
Jonathan’s idea was to combine his Intellectual Property legal practice with experienced brand protection advisors, digital marketeers, communications experts, with the goal of providing risk-focused brand strategy and marketing services.
So Brand Asset Protect was born.
Today that vision is helping businesses and individuals with Brand Protection, Reputation Management and Brand Strategy.
We like to say that Brand Asset Protect is a solution to building brands, whilst protecting revenues and reputations.
